RRR–Rules of Investing

Investors and entrepreneurs must understand the balance between deal selectivity and funnel aperture. Venture funds like to show their deal funnel to limited partners, but interpreting it without the right context can be misleading. Entrepreneurs can benefit from understanding an investor’s deal funnel just as much as an LP needs to dissect the information beyond the pitch. This article provides an overview of Kind Capital’s RRR Rules of Investing for deal screening as an example that may be helpful.